American Cannon

American Cannon is a next-generation media company that employs a distributed model to tell authentic stories about the American West. Its core mission is to reclaim the narrative of the West by producing content that genuinely reflects the values, voices, and realities of life in regions like Alaska, Arizona, Hawaii and the broader western U.S., free from traditional coastal media filters.

Here's an overview of American Cannon:

  • Content and Reach

    • American Cannon produces a diverse range of media, including films and documentaries, viral social media content, podcasts, and digital news.

    • It currently boasts a substantial reach, with tens of millions of views across platforms such as YouTube, X (Twitter), Instagram, and various podcasts.

    • The company also has a growing presence within indie film and documentary circuits and is active in state-level news and political content.

    • Its focus topics include land rights, ballot access, energy, independence, and western heritage, with a geographical emphasis on states like Alaska, Arizona, Montana, Hawaii, Idaho, Utah, Oregon, Wyoming, and rural California.

  • Media Model

    • It utilizes platform-optimized formats for both short and long-form media and employs a rapid iteration process based on audience engagement and feedback.

    • Currently, multiple media verticals operate independently, but American Cannon is in the process of consolidating into one unified brand identity and developing an integrated storytelling platform for long-form and social-first content.

  • Production Capabilities (The Kit)

    • American Cannon utilizes an exceptionally well thought-out cinematic toolkit that is versatile and ready for real-world field deployment across various productions, from indie films to digital-first social media. This kit is considered "Hollywood-grade".

    • Cameras: It features a dual Canon photography cameras, and dual RED Ecosystem (DSMC2 and DSMC3), including the Red Dragon-X (DSMC2) for a Super 35 look with full RAW control and pro audio/power, suitable for docu-style and long-form content. The Komodo 6K (DSMC3) offers global shutter, internal RAW, and compact versatility, ideal for gimbal, car rigs, drones, or fast setups. These RED cameras are used on major productions like Gone Girl, Mindhunter, Stranger Things, and by filmmakers like Michael Bay and Steven Soderbergh.

    • Our photography and videography has been used on high profile campaigns like 2022 Gov. Sarah Palin U.S. House Special Primary, Special General, Regular Primary, and Regular General Elections. As well as the 2022 Even with U.S. President Donald Trump at the UAA Center in Anchorage, AK which we helped book and did the photography and videography for.

  • Corporate Structure

    • American Cannon operates as part of Tropic Tundra (Media + Tech)

    • Under this structure, American Cannon owns all social media accounts, film content and rights, and all cameras and production assets. It is responsible for producing films, social content, podcasts, and digital news, with a specific focus on Western U.S. states.